JTI Food for Thought Recipe Book Design

Recipe book design for corporate client. Staff members was asked to submit recipes and stories to make the book uniquely South African. The book also emphasised the need to be more green and care for the environment. The chosen tag line was: Thinking green, Cooking Green. The 80 page book was printed on Masuga™, made with 90% sugar cane waste (bagasse), which is unbleached (totally chlorine free). Cover 350gsm & inside pages 170gms. Art direction: Gary Meyer / Layout: Kirsten Pictor. Agency: Apula South Africa